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How do you measure success?

What a great question. And one I was asked recently by a client who was interested in figuring out a metric by which they could measure deals to figure out if they were good or not. I am sure in the past we have all sat back as the ink begins to dry on the contract, and wondered if the deal was a good one, could we have pushed a bit harder, conceded a little less, got a bit more volume or a longer deal, did we really need to piss off the other side quite so much, or could we have pissed them off a bit more without damaging the long term...

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